Change What?
Change is a funny thing but one obvious aspect is what should be changing.

Individual Habit
We all know this, trying to change a habit. This are often relatively benign factors, our classic New Year’s resolutions. However, the success, or rather failure of these shows us how hard this can be.

Collective Habit
Collective habits are when groups of people, often in similar circumstances, such as in a business, collectively do the same thing, not necessarily for the benefit of the business.

Mindset
This is often used in the corporate space with leaders or change programes wanting a mindset change. But mindset is based on many factors so care must be taken.

Culture
A culture is a “big” concept – it includes a multitude of behaviours and attitudes. These often devleop randomly and without any external control – therefore changing in unpredictable ways.

Location
Location change is something we all, and many businesses, go through mutlitple times in our lives. Though considered realtively easy there are also multiple challenges to this – and benefits also.

Surroundings
Changing surroundings often changes behaviours and so can be used to drive behavioural change – but changes may also be random and unexpected.

Image
Changing an image is often done by companies and also individuals and involves a lot of change of external characteristics but also of behaviour.

Identity
Identity change is rarely discusssed – it is a big concept and very challenging. Identity is also what blocks many behavioural change initiatives or can turbocharge them to successs.