Nudge

Nudge

Article  Change Models Anudge in everyday language is a gentle push. Something that is none aggressive but significant enough to be noticed and often triggers a behaviour – but without the nasty pushback of being told to do something or being forced to do...
B-MAT

B-MAT

Article  Change Models The B-MAT model is similar to the COM-B model included in the Behavioural Change Wheel which aims to explain behaviour and its antecedents and therefore aim to guide behavioural change attempts. It was put forward by BJ Fogg of the Persuasive...
Social Cognitive Theory

Social Cognitive Theory

Article  Change Models Social Cognitive Theory by famed psychologist Bandura is grounded, as the name suggests, in social contexts saying that behaviour is driven by the triad of behaviour, personal, and environmental factors. This is often known as reciprocal...
The 6 Stages of Behavioural Change

The 6 Stages of Behavioural Change

Article  Change Models The 6 stages of change model is also known as the transtheoretical model and focuses on the steps of change. This has focused on changing individual’s behaviour to a new healthier behaviour. These 6 steps are: Precontemplation –...
Theory of Planned Behaviour

Theory of Planned Behaviour

Article  Change Models The theory of planned behaviour is a psychological theory proposed by Icek Ajzen that links beliefs to behaviour. This builds on the theory of reasoned action. The theory maintains that three core components shape behaviour Attitude Subjective...