by Andy H | Aug 21, 2022 | Article, Level 2, SCOAP
Article SCOAP Framework See also: SCOAP Introduction SCOAP Needs SCOAP Motivation SCOAP Behaviour SCOAP Change A s you will have seen with SCOAP, this gives a comprehensive model of human needs, motivation, and behaviour. We can therefore use this to...
by Andy H | Aug 18, 2022 | Article, Blocks, Level 2
Article Rewards Rewards sound like a good way to instigate behaviour you want. In our world we often think of financial rewards. Good idea, right? Well, no, the Overjustification Effect, or Undermining Effect, illustrated that rewards can actually lower motivation....
by Andy H | Aug 18, 2022 | Article, Blocks
Article Sustainability The sustainability question, or problem, is ultimately the biggest and most important question or issue. Why? Because behavioural change is, more often than not, about creating long-term change, or meaningfully changing habits. And, no...
by Andy H | Aug 18, 2022 | Article, Blocks, Level 2
Article Blocks to change The value-action gap has multiple other names: attitude-behavior gap, intention-behavior gap, KAP-gap (knowledge-attitudes-practice gap) or belief-behavior gap. It refers to the gap between what people often say they value and their...
by Andy H | Aug 18, 2022 | Blog, Quick Hit
Quick HitsBrief research updates from the cognitive sciences Why do people make random and unpredictable decisions when uncertainty arises (such as buying toilet paper at the start of a pandemic)? This was the question researchers at the University of New South...