SCOAP Change

SCOAP Change

Article  SCOAP Framework See also: SCOAP Introduction   SCOAP Needs     SCOAP Motivation    SCOAP Behaviour   SCOAP Change A s you will have seen with SCOAP, this gives a comprehensive model of  human needs, motivation, and behaviour. We can therefore use this to...
The Undermining Effect

The Undermining Effect

Article  Rewards Rewards sound like a good way to instigate behaviour you want. In our world we often think of financial rewards. Good idea, right? Well, no, the Overjustification Effect, or Undermining Effect, illustrated that rewards can actually lower motivation....
Making Change Stick

Making Change Stick

Article  Sustainability The sustainability question, or problem, is ultimately the biggest and most important question or issue.   Why? Because behavioural change is, more often than not, about creating long-term change, or meaningfully changing habits. And, no...
The Value-Action Gap

The Value-Action Gap

Article  Blocks to change The value-action gap has multiple other names:  attitude-behavior gap, intention-behavior gap, KAP-gap (knowledge-attitudes-practice gap) or belief-behavior gap. It refers to the gap between what people often say they value and their...