by Andy H | Aug 18, 2022 | Article, Blocks, Level 2
Article Rewards Rewards sound like a good way to instigate behaviour you want. In our world we often think of financial rewards. Good idea, right? Well, no, the Overjustification Effect, or Undermining Effect, illustrated that rewards can actually lower motivation....
by Andy H | Aug 18, 2022 | Article, Blocks
Article Sustainability The sustainability question, or problem, is ultimately the biggest and most important question or issue. Why? Because behavioural change is, more often than not, about creating long-term change, or meaningfully changing habits. And, no...
by Andy H | Aug 18, 2022 | Article, Blocks, Level 2
Article Blocks to change The value-action gap has multiple other names: attitude-behavior gap, intention-behavior gap, KAP-gap (knowledge-attitudes-practice gap) or belief-behavior gap. It refers to the gap between what people often say they value and their...
