Article

Scalability – Voltage Drops

limitations change

Voltage Drop is a useful term and analogy to the problems of scaling ideas or change in any environment. Voltage drop refers to how electrical current can decrease across distance it travels. Obviously, something we want to avoid – so if applied to ideas or change it means that the potency of this decreases the further it travels. This would be in contrast to it magnifying or increasing like a virus – the well-known effect of going viral.

If we imagine an electrical circuit and this branching off into the distance and at each branch the current becomes weaker and as the distance increase it also becomes weaker. This is a voltage drop. The concept of voltage drop was proposed in this form by John A. List in his 2022 book The Voltage Effect.

In summary he proposes five main reasons for voltage drops and we have expanded these (to clearly separate some concepts):

  1. False positives: The inference problem
  2. Representativeness of the population
  3. Representativeness of the situation
  4. Unintended consequences and negative spillovers
  5. The supply side of scaling
  6. The Equilibrium Effect

© leading brains 2022

Reference

 

More articles on limitations to behavioural change

The Nine Interventions

The Nine Interventions

There have been multiple models of behaviour and behavioural change proposed over the years. These have taken different viewpoints of behaviour.

Behavioural Change Wheel

Behavioural Change Wheel

The Behaviour Change Wheel is the result of a systematic review of change models, frameworks, and theories, followed by the subsequent realisation that they were not aligned and describing different things.

Nudge

Nudge

A nudge in everyday language is a gentle push. Something that is none aggressive but significant enough to be noticed and often triggers a behaviour…

B-MAT

B-MAT

The B-MAT model is similar to the COM-B model included in the Behavioural Change Wheel which aims to explain behaviour and its antecedents and therefore aim to guide behavioural change attempts

Social Cognitive Theory

Social Cognitive Theory

Social Cognitive Theory by famed psychologist Bandura is grounded, as the name suggests, in social contexts saying that behaviour is driven by the triad of behaviour, personal, and environmental factors